With the integration of new technology into daily life, it was only expected that it would creep its way into the fashion industry. With the advent of e-commerce and its global establishment, the impact of these new innovations range from retail shopping to the runway. The revolution of the operation of businesses can be attributed to artificial intelligence, streamlined online shopping, and virtual technology. Retailers have accepted these changes with full force to stay up to date with this turning point in fashion history.
This modern tech is appealing to new generations as they begin to search for employment in the fashion sector. Print magazines and in-store shopping no longer hold their once admired promotional values and this online craze is bringing some interesting new prospects.
The Introduction of Smartphones
The first iPhone came into the world a little over a decade ago. The majority of people back in the early 2000s still didn’t have a smartphone. Today, this is a completely foreign concept. Having a mobile device with a touchscreen and full internet access is a normal and daily thing. This not only changed people’s personal lives but also the way businesses are run. People now shop on their phones in the comfort of their own beds and have their purchased items delivered to their phones.
Retailers have also taken this into account and attempt to conjure new ways to appeal to mobile users every now and then. Customer service, virtual showrooms, and online payments have been the main focus of these new changes since around 80% of American millennials prefer top shop online than go to an actual store.
Predictions Made by Artificial Intelligence
Data collection and analysis are part of many industrial processes around the world. The fashion industry has delved into the digitalization of categorizing important data and observing new trends. An advantage of using machines for this process is the accuracy of any results you come across. Social media is a ruling factor in this procedure, as well as in regards to customer satisfaction.
Since there are platforms present that can mend and shape patterns every year, customers are more eager in providing personal information to predict any significant changes that can be seen in the manufacturing and selling process. Thus, retailers are straying away from the manual collection of data and instead are using artificial intelligence to perform these functions. AI is now responsible for analyzing, sorting and predicting what customers need so that retailers can make it happen.
Revolution of 3D Printing
There is a strong focus on economic sustainability as well as the everyday use of 3D printing that will appeal to the public. Similar to the start of MP3, when people started sharing music with each other online, now design pieces can be altered, printed and sold all with the use of this new tech and low manufacturing costs.
Not only will 3D printing lead to ease of access to designs and their sale, but this will also reduce the carbon footprint caused by shipping and fewer materials will be used while more tests are run. A new business model seems to be on its way that is completely different from traditional methods of presentation in fashion, something that starts from the best logo designs and goes all the way to manufacturing new cloth.
Tech is Now Wearable
The Fitbit is an example of how technology is a wearable good now. Technology is being used as fashion pieces like jewelry, accessories and outfit pieces and brands are taking their own spin on this once faux pas to turn it into an interesting marketing technique for their products. This can be seen in the smartwatch that was first introduced in the 80s and then later the Apple Watch that has become a trendy design piece. Furthermore, there is a new venture into unisex items that can be worn by anyone to compliment any look.
Virtual Reality Simulations
One of the first changes that transformed fashion as we know it today was new e-commerce technologies. The next step led to virtual reality techniques for retail purposes. Mobile browsing and shopping can be done with the use of finger swiping and clicking the desired items. However, human error can show something that isn’t actually there. Sometimes items don’t match their online descriptions and customers are less than satisfied. The backlash of not meeting a customer’s expectations can have drastic consequences for a business.
New VR platforms are now addressing this issue that merges the real world with online shopping. Try on avatars, simulated environmental displays and different real life-like model sizes are some of the examples of technology bridging the gap between what the customer needs and how to make it a reality. There are apps like DressingRoom that can help shoppers to have their customized measurements and thus find their perfect fit. This is not only engaging for customers but also value for the retailer.
Fashion Apps and Collaborations
Fashions apps are now the norm that can be used to access the items you desperately want to have but cannot find on the market. Must have items become a specialized commodity with the use of these applications where you can take a simple picture and your desired item will be located. Following this, designers have found it easier to collaborate with photographers and models since the communication gap is bridged between different aspects of the industry. Since it is easier to stay connected and make yourself known, through social media, collaborations can now be made easy and time-saving.
Fashion is Now Sustainable
Sustainable fashion chooses textiles that make sure their impact is not driving the earth into depletion. The valuable sources of the planet are now taken into account while making products for consumption for the general public. High-end fashion is now looking into sustainable garments, organic materials, and affordable prices. Even though this needs more effort in production and experts need to be available to handle these projects, the worth is in the long run.
In another twenty years, fashion companies are adopting a pro-nature approach that makes fur, leather, and silk without hurting animals or plants. Ideas that are vegan are being implemented with the same effect of the real deal so that both consumers and producers are making informed choices.