Today we are going to analyze a post created by Reno SEO of in which we explain what we should do to hire a company of SEO – SEO . Instead of inventing it, I will directly translate from English because the content is not wasted, let’s do it:

When it comes time to choose a reputable SEO company , there is a good and a bad way to choose it. In the Whiteboard Friday of, whose link they have above, the common mistakes that are made when trying to choose the best SEO company are explained .

Today we are going to talk about how to choose a good SEO company, a consultant or agency. It could be an independent person. What we are going to do is understand the mechanics behind SEO consulting. Finding someone special in SEO is a critical issue, because if SEO is important to your business, the chosen person will have a significant impact. There are many mistakes when choosing the most appropriate SEO company. Do not make these mistakes below:

Error # 1: Use Google as a Filter:

To think in a simplistic way is to think that the best SEO company for you will come out in in a good position when I search: SEO Agency or SEO Consultant + my city. So if I’m looking for the best SEO in Tenerife, surely the first position will be the best. But, unfortunately, what happens is that most good SEO companies, those that are in high demand, those that work hard consistently and get good references, do not need to be well positioned for those terms. They already enjoy thousands of customers because when doing a good job they are referred to other people in the form of a recommendation. They retain customers, many of them are satisfied. They are making a lot of money and are very busy, so they do not invest the time or money needed to try to position themselves and find new clients.

So, many times you keep the leftovers. Many of the SEO companies that are well positioned by SE = + City or Region, are not the best. They are, in fact, companies that do not have clients or enough work, so they spend most of their time getting new customers. Sometimes, you find good people or SEO companies, but it is not a great filter to get carried away by Google positions.

Error # 2: Relying on the “Best SEO” Lists

Many people look for “better seos in …” or “best SEO consultant” or “best SEO companies”, “best SEO company in USA”, etc. When finding results, they will visit pages that really are nothing more than aggregators. Their only objective is to position themselves for these types of searches, and then they sell those listings to SEO companies and consultants. Before, when Moz was a mere SEO consulting company like Reno Website SEO, people came to us and asked us if we wanted to appear among the first three results of their list for the modest price of $ 20,000 a year. And if you want number 1, pay $ 75,000 a year.

This model is only good for those who have such a list. But that’s not good for you because you already know that the supposed best SEO companies that appear there have paid to appear there. Do not trust such lists. However, there are free lists based on personal or proven opinions such as the one from by John Doherty or the one from moz recommended seo list.

Error # 3: Believe that there is a “special method”

The mistake is to believe the discourse of low quality SEO companies that ensure that there are secret methods, methods that nobody knows will take you to the first position. There are NO special methods or secrets in SEO. If you hear something of the type this is what Google does and we do these secret methods that we cannot explain, then leave the page immediately. If you ask how he does it and they don’t tell you how, run away!

Recommendations of Rand Fishkin to choose the best company or SEO consultancy:

Step 1

Sit down with all members of the Marketing department, General Manager and all relevant positions and ask yourself: What is our goal with SEO? Why do we want to do SEO? Why do we want to get well positioned organically? Then, choose how you will judge success and failure. In this process there are good goals and bad objectives:

Good SEO goals or objectives:

I want to appear in front of people looking for this, and we need traffic from these types of people.
We want to increase our profit and for this we want to turn SEO into our main conversion channel.
We want to increase subscriptions or free trials of our software.
We want to improve our brand image. There are negative reviews on google about us and we need to remove them.
Bad SEO goals:

We just want more traffic
We just want better positions.
We just want to improve the positions of the competition
Vain metrics: Improve page rank, improve Domain Authority, improve Page Authority, are not good goals.
Step 2

Once we have a list of those SEO goals or objectives, make another list with 3 to 5 SEO companies or consultancies . Hold conversations with those 5 professionals and ask them questions: What kind of methods will you use to reach the SEO objectives? How do they communicate and if they send reports? How often? What is your availability? What metrics do they use? Do you use KPIs?

Step 3

Choose what is most important to you:

Trust through references, recommendations, conversations, etc.
Trusted signals through links. You have visited a trusted page that has a link to an SEO company.
Price and details: You like the price but you don’t understand some things? Ask why.
Rand tips:

If SEO is going to be a fundamental part of your company: Hire an internal SEO .
If the SEO company that convinces you is very expensive for you, ask them if they would be willing to charge for recommendations towards your internal SEO , which may be nobel.
Remember that SEO is not for everyone. It is extremely competitive. If you don’t have the necessary budget to compete, don’t do it .